SM Supermalls, or simply SM, is a chain of shopping malls owned by the Philippine-based SM Prime. , it has a total of 96 malls (88 in the Philippines and eight in China), with nine more under construction (seven in the Philippines and two in China). It was originally known as Shoemart, from which the name SM is derived.
History
SM Supermalls was pioneered by
Henry Sy, a Chinese-Filipino businessman whose roots traces back to
Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the Shoemart (SM) name in 1958 along Carriedo.
In 1972, Shoemart turned into a full-line department store.
In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.
SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.
Due to the COVID-19 pandemic, the company's revenue was down nearly 50% in 2020, though it claims to have maintained a healthy occupancy rate throughout the pandemic.
Locations
Currently, there are 89 shopping malls in the Philippines managed by SM Supermalls, including the latest addition, SM City Laoag, which opened on May 30, 2025. It also has eight malls in
China, including the most recent mall, SM City Yangzhou, which opened on September 29, 2023.
SM North EDSA in
Quezon City, SM Mall of Asia in
Pasay,
SM Megamall in
Mandaluyong, and SM Seaside City in
Cebu City are among the largest in the Philippines.
and also among the largest shopping malls in the world.
Philippines
| Quezon City | Metro Manila | |
| Quezon City | Metro Manila | |
| Mandaluyong | Metro Manila | |
| Cebu City | Cebu | |
| Las Piñas | Metro Manila | |
| Bacoor | Cavite | |
| Quezon City | Metro Manila | |
| Iloilo City | Iloilo | |
| Manila | Metro Manila | |
| San Fernando and Mexico | Pampanga | |
| Parañaque | Metro Manila | |
| Davao City | Davao del Sur | |
| Cagayan de Oro | Misamis Oriental | |
| Parañaque | Metro Manila | |
| Lucena | Quezon | |
| Baguio | Benguet | |
| Marilao | Bulacan | |
| Dasmariñas | Cavite | |
| Batangas City | Batangas | |
| Manila | Metro Manila | |
| Valenzuela | Metro Manila | |
| Bacoor | Cavite | |
| Santa Rosa | Laguna | |
| Angeles City | Pampanga | |
| Pasay | Metro Manila | |
| Pasig | Metro Manila | |
| Lipa | Batangas | |
| Bacolod | Negros Occidental | |
| Taytay | Rizal | |
| Muntinlupa | Metro Manila | |
| Marikina | Metro Manila | |
| Rosales | Pangasinan | |
| Baliuag | Bulacan | |
| Naga | Camarines Sur | |
| Las Piñas | Metro Manila | |
| Rosario | Cavite | |
| Tarlac City | Tarlac | [Zinnia B. Dela Peña. Wednesday, April 29, 2009. "SM Prime earmarks P12 billion for expansion of RP, China malls". Philippine Star. SM Prime Holdings ] |
| San Pablo | Laguna | |
| Calamba | Laguna | |
| Quezon City | Metro Manila | |
| Antipolo | Rizal | [ Press Release ; PDF auto-download; SM Prime Official Website; retrieved November 6, 2015.] |
| Olongapo | Zambales | |
| Consolacion | Cebu | |
| San Fernando | Pampanga | |
| General Santos | South Cotabato | |
| Davao City | Davao del Sur | [Kristine Jane R. Liu and Carmelito Q. Francisco. April 29, 2009. "SM Prime to open one mall every year in mainland China". Business World. SM Prime Holdings ] |
| Taguig | Metro Manila | [Honey Madrilejos-Reyes. March 3, 2009. "SM Prime to Build Shopping Complex Near The Fort". Business Mirror. SM Prime Holdings ] |
| Parañaque | Metro Manila | |
| Cauayan | Isabela | [Krista Angela M. Montealegre, November 8, 2012 "SM group sets record capex for 2013". Interaksyon.com. Interaksyon TV 5 ][November 8, 2012 "SM Investments set P65B capex for '13". Balita.ph. Balita.ph ][VG Cabuag, February 19, 2013 "SM Prime profits hit P10.5B in 2012". SMPrime.com. SM PRIME ] |
| Angono | Rizal | [Richard R. Gappi. Friday, October 3, 2014. "SM Angono's blessing on Nov. 13; grand public opening, Nov. 14. Rizalhenyo ][Wednesday, August 28, 2013. "SM Center Angono Groundbreaking". Business Mirror ] |
| Cabanatuan | Nueva Ecija | [April 24, 2015. "Enjoy an all new shopping experience at SM Megacenter Cabanatuan". Philippine Daily Inquirer. Press Reader] |
| San Mateo | Rizal | ["SM to open four new malls". SM to open four new malls . BusinessWorld. Retrieved Tuesday, August 27, 2013.] |
| Cabanatuan | Nueva Ecija | |
| Mandaluyong | Metro Manila | |
| Caloocan | Metro Manila | |
| Cebu City | Cebu | |
| San Jose del Monte | Bulacan | [San Jose Del Monte City Public Information Office. Friday, September 19, 2014. Facebook] |
| Trece Martires | Cavite | |
| Quezon City | Metro Manila | |
| Pasig | Metro Manila | |
| Cagayan de Oro | Misamis Oriental | [SM Prime Holdings Retail Bonds Prospectus 2014. p. 50. Philippine Dealing Exchange] |
| Antipolo | Rizal | |
| Puerto Princesa | Palawan | [SM Prime Holdings Retail Bonds Prospectus 2014. p. 48. Philippine Dealing Exchange] |
| Tuguegarao | Cagayan | |
| Pulilan | Bulacan | |
| Lemery | Batangas | |
| Imus | Cavite | |
| Urdaneta | Pangasinan | |
| San Fernando | Pampanga | |
| Legazpi | Albay | |
| Ormoc | Leyte | |
| Olongapo | Zambales | |
| Dagupan | Pangasinan | |
| Butuan | Agusan del Norte | |
| Zamboanga City | Zamboanga del Sur | |
| Daet | Camarines Norte | |
| Caloocan | Metro Manila | |
| Roxas City | Capiz | [SM Prime Holdings Offer Supplement 2017. p. 30-31. SM Prime Holdings, Inc.'s Application for Permit to Sell ] |
| Tanza | Cavite | |
| Sorsogon City | Sorsogon | |
| Tuguegarao | Cagayan | |
| Balanga | Bataan | |
| San Pedro | Laguna | |
| Santo Tomas | Batangas | |
Caloocan | Metro Manila | |
| SM J Mall | October 25, 2024 | Mandaue | Cebu | |
| SM City Laoag | May 30, 2025 | Laoag | Ilocos Norte | |
| SM City La Union | October 17, 2025 | San Fernando | La Union | |
Retail malls
Lifestyle malls
Malls under-construction
Planned or proposed malls
China
Tenants and amenities
SM Cinema
SM Cinema is the
movie theater chain of SM Supermalls. Originally operating under West Avenue Theatres Corporation,
it is also responsible for some milestones in the Philippine film industry.
Formats
Aside from traditional cinemas, SM Cinema offers the Director's Club,
IMAX, Large Screen Format, Centerstage, and SM Event Screen.
The Director's Club, available at several malls,
SM Cinema operates IMAX theaters in the Philippines in partnership with IMAX Corporation.
The Large Screen Format is equipped with a screen 30% larger than the standard cinema screen size and is equipped with Dolby 7.1 surround sound system or Dolby Atmos sound system (in SM City Fairview and SM Seaside City). It opened its first branch in SM City Cabanatuan in 2015.
Centerstage is a cinema combined with traditional theater features. Thus, it is designed to accommodate a range of events, including live musical concerts and theatrical performances. The Centerstage is currently available at SM Seaside City.
SM Event Screen is designed to host private gatherings, with a screen measuring . Its first branch was opened at SM City Tanza in October 2022. It also opened branches at Aura, Bataan, Bicutan, Cebu, Tuguegarao, and Urdaneta Central.
There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.
Other developments
The first
drive-in theater in the Philippines was opened under the SM Cinema brand in July 2020 at SM City Pampanga.
There is a policy in place since 2002, which dictates the non-airing of films rated R-18 in SM Cinemas.
SM Store
The
SM Retail is the department store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in Quiapo, Manila, when Shoemart store was converted into a full-fledged department store.
[ It was renamed as the SM Department Store in 1975][
]
SM Skating
SM Skating is SM's indoor ice rink chain. The first rink opened at SM Megamall in 1992 which later closed in 2009, but has since reopened in 2014 at another space.
Recreation
SM Bowling Center
SM Bowling Center, also simply known as SM Bowling, is SM's bowling alley chain. The first branch opened in 1989 at SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building.
SM Game Park
SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar. The first branch opened at SM Southmall on December 10, 2021.
SM Markets
Every SM Supermall features supermarket chains such as SM Supermarket, SM Hypermarket, and Savemore Market, collectively known as SM Markets, as anchor tenant. Most SM Supermalls house one of these brands, while some malls (including SM City Fairview and SM North EDSA) have both SM Supermarket and SM Hypermarket coexisting. Standalone Savemore malls, Hypermarket outlets, and Savemore Express Markets are also considered as outlets of SM Supermalls.
SM Cyberzone
SM Cyberzone is SM's chain of IT retail stores, featuring gadget and technology retailers, concept stores of electronic brands, and telecommunications providers in dedicated areas inside SM Supermalls.
Catholic churches
In the Philippines, a predominantly Roman Catholic country, SM Supermall branches such as SM Aura, SM Megamall, SM North EDSA, SM Mall of Asia, and SM City Grand Central each feature a Catholic chapel within the mall building.
Branding
Logo
The current logo for SM Supermalls was adopted in 2022, design by Pentagram. The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy, design by NaN and uses a shade of blue dubbed as "SM Electric Blue".
Songs
SM Supermalls theme song, often recognized by its catchy tune, plays in the background of SM mall commercials and promotional videos across the Philippines. This song usually has a beat with lyrics like "We've got it all for you!",
Over the years, SM Supermalls has refreshed the jingle with updated arrangements and new voices, This jingle plays across SM mall branches, television ads, and social media.
" Always Be Super"
"Celebrate Christmas at SM Malls" song is often played in SM Supermalls during the Christmas season. The song was released in 2023 by Filipino singer Jose Mari Chan.
Not only "Celebrate Christmas at SM Malls", but also the song, "Happiest Christmas Jingle" is a tune often played in their malls during Christmas season. This jingle was made through a collaboration with Jose Mari Chan.
In 2024, SM released a new jingle called "SM Malls for Everyone".
External links
